Cookie Policy

What Are Cookies

As is common practice with almost all professional websites, we use cookies and related technologies (collectively “cookies”) on our website. Cookies are tiny files that are downloaded to your device and which enable us to operate our website and improve your online experience. This policy explains our use of cookies and related technologies.

How We Use Cookies

When entering our website for the first time you are provided with a cookie consent banner, which describes the use of cookies and provides a link to this Cookie Policy. By selecting the “Cookie Settings” option in the banner, you may select or decline certain categories of cookies according to your personal preference.

The retention time for cookies varies. When cookies expire, they are automatically deleted. The cookies used on our website can be divided to session cookies and persistent cookies. Session cookies are used for the duration of your browsing session and do not remain on your device afterwards. Persistent cookies on the other hand are stored in between your browser sessions to help us remember your website preferences and are retained until they expire or when deleted by you.

We use cookies for a variety of reasons detailed below. Please note that declining some cookie categories may prevent you from experiencing the full functionality of our website.

Why We Use Cookies

The reason for using cookies on our website is to improve your online experience and to ensure the proper functioning of our website. Some of the data that is collected via cookies will be aggregated, which means that we will not be able to identify you individually. More specifically, our purposes for using cookies and other similar technologies on this website is to:

  • Remember preferences (like form field values) and relevant activity (such as newsletter subscriptions or taken surveys) when a visitor returns to this site.
  • Improve and develop our website and the services we provide by obtaining information about your use of our site, and by carrying out statistical analysis to help us better understand your requirements for our website and service;
  • Enhance your website experience. In order to remember your preferences we need to set cookies so that this information can be called whenever you interact with a page that is affected by your preferences.

Our categorization for the Cookies We Use 

The cookies on this site are divided into the following categories:

Functional Cookies

These cookies enable our website to provide enhanced functionality and personalization by remembering your preferences and settings. They may be set by us or by third-party providers whose services we have added to our website. We call these “functional cookies.” If you do not allow these cookies, then some or all of the services may not function properly.

Website performance cookies

These cookies allow us and our service providers to count visits and traffic sources so we can measure and improve the performance of our website. These cookies help us to know which pages are the most and least popular and help us understand how visitors move around our website. We call these “performance cookies.”

Personalization and recommendation cookies

These cookies may be set through our website by our partners to build a profile of your interests and to provide personalized content and ads on other sites. We also set first-party personalization and recommendation cookies to help us promote Blueprint Genetics products and services to health care professionals on other sites and platforms. They do not directly store identifying information (such as names or email addresses), but store unique identifiers that identify to us and our partners a particular visitor’s browser and/or device. If you do not allow these cookies, you may still see our content and ads on other platforms, but that will not be based on your visit to our website.

Strictly Necessary Cookies

These cookies are always active and enable essential website operations and ensure certain features function properly, such as setting your privacy preferences, logging-in to your account or filling-out forms. We call these “strictly necessary cookies”. You cannot switch off these cookies unless you change your browser settings. You may set your browser to block or alert you about these cookies, but without them, services that you have asked for cannot be provided to you.

Third Party Cookies

In some special cases we also use cookies provided by trusted third parties. The following section details which third party cookies you might encounter through this site.

This site uses Google Analytics which is one of the most widespread and trusted analytics solution on the web for helping us to understand how you use the site and ways that we can improve your experience. These cookies may track things such as how long you spend on the site and the pages that you visit so we can continue to produce engaging content. For more information on Google Analytics cookies, see the official Google Analytics page.

Third party analytics are used to track and measure usage of this site so that we can continue to produce engaging content. These cookies may track things such as how long you spend on the site or pages you visit which helps us to understand how we can improve the site for you.

From time to time we test new features and make subtle changes to the way that the site is delivered. When we are still testing new features these cookies may be used to ensure that you receive a consistent experience whilst on the site whilst ensuring we understand which optimisations our users appreciate the most.

This site uses Pardot, a marketing automation tool. Using first-party and third-party cookies together is standard in the marketing automation industry. Pardot cookies do not store personally identifying information, they store only a unique identifier. Pardot tracks all website visitor activities on this website and on Pardot landing pages by setting cookies. These cookies are set in order to remember preferences (like form field values) when a visitor returns to this site.

We also use social media buttons and/or plugins on this site that allow you to connect with your social network in various ways. For these to work the following social media sites including: Facebook, Twitter, LinkedIn, will set cookies through our site which may be used to enhance your profile on their site or contribute to the data they hold for various purposes outlined in their respective privacy policies.

How to Change Your Cookie Preferences

You can change your cookie preferences at any time via the cookie settings page. You can also prevent the setting of cookies by adjusting the settings on your browser (see your browser Help for how to do this). Be aware that disabling cookies will affect the functionality of this and many other websites that you visit. Disabling cookies will usually result in also disabling certain functionality and features of  this site. Therefore it is recommended that you do not disable cookies.

More Information

Hopefully this overview has clarified things for you. If you are still looking for more information, please contact us via email  at:

The Cookies We Set

Name Purpose Lifespan
_ga Google Analytics Cookie tracks site visits. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. 2 years
_gat Google Tag Manager Cookie used to limit the collection of data on high traffic websites. 10 minutes
_gid A Google Analytics cookie used to distinguish users. 24 hours
_hjIncludedInSample Used in a software called Hot Jar to create heatmaps of users’ interaction with the site. 1 year
dtCookie Collect data for Dynatrace, a system to track application and user errors Duration of the session: the cookie is deleted when the browser is closed
lang, kdt, dnt, guest_id, twid, _twitter_sess, tfw_exp, remember_checked_on, personalization_id, ads_prefs,
auth_token, eu_cn, csrf_same_site, csrf_same_site_set
These are Twitter cookies that are used on websites with Twitter feeds and / or Twitter sharing functionalities. For more information, please see From session duration to 2 years
webact, mbox, lpv436762, visitor_id, pardot, lpv436762, AMCVS_8D6C67C25245AF020A490D4C%40AdobeOrg, AMCV_8D6C67C25245AF020A490D4C%40AdobeOrg These cookies are used to collect information to Pardot, our customer relationship management (CRM) platform for sales and marketing purposes. From session duration to 2 weeks
__unam The “__unam” cookie is set as part of the ShareThis service and monitors “click-stream” activity, e.g. web pages viewed, navigation from page to page, time spent on each page etc. For more information, see 3 years